February 21, 2008

SEO-Choo: Bless You--Sneezing out those Topics, Keywords, and Whatnot

Remember my keyword density post? I wanted to update you. The ranking is so far down that even a shovel couldn't dig it out. I attribute this to SEO. As we all know, SEO means Search Engine Optimization.

There are a few problems with that post. One is basic, and something I should have known, the term keyword is flooded in the search engine. How flooded? 769,000,000. Keyword Density is at about 1,860,000.

One of the main things about SEO and keywords is that ever looming topic choice. My chances would have been better had I chosen a topic like Luna Moth (which is at 159,000). However, that topic is better suited for a lepodopterist--speaking of which is at 71. Maybe that's what I should be writing about: Butterfly specialists (I know, butterflies and moths are related but different insects).

Another problem with the post is my credibility. I'm not up there in the rankings with this blog yet: not enough posts, I stagnate too much, and my topics jump around. Those are all easy fixes, if I never had to sleep and I found my niche. I'm working on these problems.

With SEO we have this phenomenally called SERPs (Search Engine Results Pages). Those numbers I mentioned above are those pages. Some sites do well while others lurk down the ranks.

SEO Strategy tells me there is a formula to follow:

  1. Build a quality content based web site with original content.
  2. Gain relevant backlinks with varying keyword anchor text to get indexed.
  3. After indexing occurs create 1 new content page for the site every week.
  4. Continue to gain relevant backlinks with varying keyword anchor text.
There is an entire "plan" offered through SEO Strategy, but let's start with the basic formula.

  • Build a quality content based web site with original content.

We all know what quality content is: it is well written where spelling and grammar errors are non-existent. The spelling is easy, just run your spell check. Grammar, well that comes over time. You should know your basics, like every sentence should have a subject and a verb, then go from there.

How about original content? You can take a stale topic and make it fresh: add a new twist, merge related topics to make something new, or come up with something undiscovered (unflooded).

  • Gain relevant backlinks with varying keyword anchor text to get indexed.

I link back to myself all of the time. Remember the Linking Myself Together post? Perhaps that's not what SEO Strategy means by backlinks (I'll look into that).

There's that word again: keyword. So, we have to vary our keywords and anchor our text together in order for the SERPs to index us high. Basically we have to stay on topic and talk about the same thing over and over again. Just tell me how that is keeping subject matter fresh?

  • After indexing occurs create 1 new content page for the site every week.

I guess that's how you keep it fresh: after you've done the work and talked about your topic until you're blue in the face, you add a bit of new stuff. There's where the credibility/expert thing comes into play.

  • Continue to gain relevant backlinks with varying keyword anchor text.

This last thing may be my main problem (and something mentioned twice in the formula): backlinks and keywords. I bet the backlinks have to be from other sites to me. At this point I'm only linking to myself and to others. I need to get more links back to me.

I'll research the backlink thing further and post my results...


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3 comments:

  1. Valuable information. I appreciate your clarifying this complex topic.
    I keep trying to get a handle on SEO, which, by the way changes. Like you, I've begun to feel that the only way to accomplish this is to stay awake and at my computer 24/7!

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  2. Good post. Very useful information. I think the bottom line is that to be a successful blogger (whatever that is to you) it takes a lot of work.

    Very good topic. Have a nice day.

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  3. Kathy, believe it or not, last night I woke up at 3:00 am thinking about this post and a few others. I tossed and turned until I finally got out of bed and came to the computer. I'm going to be one tired puppy today.

    Swu, how true. There are varying opinions on how to handle a blog. Blogging is a way for me to document my thoughts on a particular subject--kind of like taking notes to refer to later. These notes are stored in Web land rather than on my desk. But that's not to say I don't have a notepad handy to jot something down.

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