(Today I've been working on a few marketing and promotion things. I registered this blog with BlogCatalog, Jiglu, and BlogRush. I have to thank a fellow Associated Content producer for her help and the links to get me there, so "Thank you Momie Tullottes!" (Give her name a click to read her terrific work))
What exactly is branding? Do I have a brand? I'm not marketing anything aside from my content, can I call that a brand? When I first heard about this I thought, "what?" So I'm here to say I have read a lot about it. What I gather it's all about what you're selling. The better your brand (content) the better your sales (page views), as applied to my work at Associated Content.
From "Bringing Sexy Back: The Eight Steps to Content Marketing Bliss" by Joe Pulizzi I gathered a bit of information and applied it to my own version of branding. He lists 8 steps and from those I pulled out what I wanted to use.
While weeding though this article, I began to get discouraged because I don't target my AC articles to one group (niche). Then I thought, wait a minute, I may be targeting several audiences, some may consider that a pitfall, why not work it to my advantage. After all you are Eclectic Muse.
In step 7 Mr. Pulizzi says, "Start out with niche content and build from there." Well I can't very well do that since I don't necessarily have a niche. But I can concentrate on delivering "focused...valuable content."
There are several great ideas that can be drawn from this article. I took step 3 "invest in design" and personalized this blog to reflect the season, added personal information, and added widgets and links. I also took the strategy over to my eBay page and changed it to include links back to my articles, my blog, and a few other ventures I have taken on.
Do I understand branding? No. But I know it relates to marketing. Am I a brand? Well, I'm not yet. But I'm learning.