November 14, 2007

Breaking Barriers: Promotion

If you've been reading my blog, then you know I've been in a quandary about promotion and how to really make it work. This week I chose to try something new and join one of the reader groups exchanging page views with other Associated Content producers.

I embarked on a 10 for 10. What a challenge! I had to read 10 articles, and comment on them, of each of the posters signing in for the task.

This was not as easy as it seems. As it turned out only 6 others were up for the task. I put my nose to the grind stone and read each one of those 60 articles, commented as promised, and received my returned favor page views--which boosted my totals up to where I needed to be for the next bonus.

All in all I enjoyed it. I actually learned a lot from the other producers. I also came up with an idea for an article from my reading--a bonus!

I have heard that reciprocal reading groups don't work and are not worth a drop in the bucket for what you get out of them. That may very well be, but what about the topic generation you can achieve from it? What about the promotion aspects? What about the fact that you are adding another reader to your list?

Sure it's just a matter of "you scratch my back, I'll scratch yours." But, isn't that what makes the world go round?

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